People are always looking for ways to have their content show up higher when someone searches for an item on a search engine like Google. The higher your item appears, the more likely it is someone will go to your site. The process of working toward higher placement is SEO, Search Engine Optimization. Econsultancy.com, a site for digital marketing and ecommerce professionals, had a nice piece a couple weeks ago called "A Journalist's Guide to SEO."

Most publications advisers know one of the best ways to motivate students and give them newspaper ideas is by…well, showing them really good newspapers. But with postage costs going up and time being a hot commodity—labeling, sending out and receiving dozens of examples of scholastic journalism from around the nation can be problematic. This, however, is an issue that can be resolved by the use of Issuu.com.

Ok. I’m going to get to the point here.

If you’re a high school publication looking to move online: Don’t buy Dreamweaver.

If you’ve already bought it and haven’t opened it: Return it.

If you’ve opened it and can’t return it: Sell it on ebay.

If you’re not allowed to sell it: Just cut your losses and stop using it.

The Poynter Educator chat from Thursday Oct. 29, at 1 p.m. EDT. has been archived and is available for viewing. The topic was "How Do I Teach Online Comment Moderation?"

NSPA Executive Director Logan Aimone participated in a live chat from Austin, Texas, at the National College Media Convention. Some great material within for advisers and online editors to consider.

Looking for ways to cover a big event at your school online? Chris Snider, of the Des Moines Register, posted an article to his blog last month talking about what the Register did for the state's big Iowa v. Iowa State football game this year. The post is a great conversation starter for staffs working to cover expand their coverage of an event online. It could work for anything ranging from homecoming or prom to a big football or basketball rivalry game.