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Actor/Director Uses Twitter To Control the Message PDF  | Print |
Written by Michelle Harmon   
Tuesday, 13 July 2010 09:06

In a July 2 New York Times article, "On His Terms, Unbranded," actor/director Mark Ruffalo (of the "You Can Count on Me" movie fame) discusses how he used Twitter to counterattack bad reviews of his directorial debut.

"So he took to Twitter to turn the talk around. 'I just faced it head on,' Mr. Ruffalo said in the article. 'All of a sudden this whole countermovement started to happen that was responding to the bad reviews, and people were taking up the cause of the movie.' With Twitter, he added, it’s possible to 'control your message.'
 
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[Presentation] Connect With Your Audience By Using Online Social Tools PDF  | Print |
Written by Jeremy Whiting and Jesse McLean   
Thursday, 27 May 2010 00:00
MIPA Fall Conf. - Connecting w/ your Audience
Jeremy Whiting and Jesse McLean have shared their presentation and handout from a MIPA session the conducted together. The piece touches on tools from Wordpress to Scribd.
Attachments:
FileDescriptionFile size
Download this file (MIPA2009Fall_connectwithaudience.pdf)Connect with your audience 259 Kb
 
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[Presentation] Big Ol' Mess to Techno Success PDF  | Print |
Written by Jesse McLean and Brian Wilson   
Thursday, 20 May 2010 00:00
Big Ol' Mess to Techno Success
This is a presentation that Jesse McLean and Brian Wilson presented earlier this year. It showcases a variety of online tools that could be helpful in the 2010 scholastic newsroom from Wiggio and ISSUU to Vuvox and Smugmug.
 
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[Presentation] The World is your Workplace by Starr Sackstein PDF  | Print |
Written by Starr Sackstein   
Wednesday, 28 April 2010 00:00
The World is your Workplace
Starr Sackstein of the World Journalism Prep School in Flushing, NY has shared the presentation she gave at the 2010 JEA/NSPA Spring Convention in Portland. "The World is Your Workplace" discusses how to use social media to enhance and extend your newsroom outside the classroom.
 
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[Presentation] Friend Me - by Rachel McCarver PDF  | Print |
Written by Rachel McCarver   
Thursday, 15 April 2010 00:00
Friend me - McCarver
Rachel McCarver's social media presentation she shared first at the 2010 JEA/NSPA Spring Convention in Portland. In this presentation, Rachel talks about everything from promoting content and crowdsourcing to personal branding and ethics.
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